I led a major user-centered redesign of IBM Business Process Manager, demonstrated live onstage in a keynote to 8,000+ people. A Forrester analyst said it was the most user-centered B2B experience they’d ever seen. We grew product market share to 27% of the $2 billion BPM market, 3x the nearest competitor according to Gartner at the time. Results of this work led to the $50M launch of IBM Design.